The Civic VIP Launch | Cox Motor Group

Cox Motor Group celebrated the launch of the all-new 10th generation Honda Civic with an exclusive VIP event for local residents this week.

Our Honda dealerships, located at Kendal, Blackpool, Wigan, Southport and Lancaster, hosted a prestigious event for customers to have their own personal and in-depth look at the eagerly anticipated new five-door hatchback. The event included staggered presentations to different groups of customers throughout the day, a Q&A session and the chance for guests to sit in the car and be among the first people in the UK to take a close-up look.

The Civic’s updated design and features were explained to customers by a member of the team, detailing specifications, including an all-new platform and turbocharged VTEC engine. The 10th generation in the Civic family has been Honda’s largest ever global development programme for a single model.

Plus, the Civic Type R variation recently won the coveted What Car? Reader Award as the most anticipated car of 2017. Cox Motor Group received strong uptake at the event which saw over 220 people attend and 13 orders placed across all Civic models.

Geoff Stothert, Group Sales Director, said: “The response to the all-new Civic has been brilliant. Everyone at the dealerships thoroughly enjoyed the VIP event and we can’t wait to launch the Civic to the wider public. We want to offer our customers the full Honda experience when they visit our showroom to allow them to enjoy viewing the new Civic in style.”